Krista Elkin

Krista Elkin (she/her) is the Marketing Director at Practice San Francisco. A native of Montréal, Québec, Canada, Krista is a multidisciplinary communications leader and habitual learner who brings a unique blend of technical expertise and human-centric storytelling to Practice San Francisco. With a career spanning 15 years, ranging from executive leadership at global tech giants to the vibrant roots of the independent music industry, Krista specializes in bridging the gap between complex systems and meaningful connection.

At Practice San Francisco, Krista leads the organization’s marketing and communications strategy. She is responsible for crafting a cohesive brand framework, managing digital presence across social media and email marketing, and developing demand-generation strategies that align with the team's operational goals. Her work ensures that the organization’s mission is communicated with clarity, warmth, and impact.

Her approach is rooted in translating complex concepts into relatable narratives. Drawing on her experience as a Senior Director at SAP and her background as a writer, storyteller, and former columnist, Krista bridges the gap between high-level strategy and human connection. She leverages this unique expertise to amplify Practice SF’scommitment to evidence-based care, making wellness resources more accessible and engaging for the local community.

A true believer in the power of community and environment, Krista is an active volunteer with San Francisco Garden for the Environment and a former board member for the City Surf Project. Whether she is navigating the latest AI applications or volunteering in a native plant garden, Krista remains dedicated to fostering growth, innovation, and authentic human engagement. Outside of work you can find her surfing, hiking, and keeping up with the local music scene.